marketing and copy writing

Promotions are certainly an important application of marketing writing, but not the only one!

Essentially, the purpose of marketing writing is to convey your message to the audience, and get a desired response in return. Success is measured by the quantity and quality of the responses—web clicks, booth visits, phone queries, subscription or registrations, etc.

Do you work with an agency or have in-house creative staff? Is your campaign already underway? I’m known for effectively collaborating with other creative professionals and will cheerfully produce copy that seamlessly integrates with your current campaign.

On the other end of the spectrum, perhaps you simply have an idea. Yep, I can take it and run with it. You’ll get creative, strategic copy that works toward your immediate and long-term business objectives, delivered by the vehicle best-suited to your message and budget.

Marketing writing includes a truly mind-boggling range of documents. To name merely a few: newsletters, booth panels, data sheets, email blasts, window clings, web pages, flyers, and brochures. The samples shown are not an exhaustive catalog of my work. Please contact me if you’d like to see a document type not shown.